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Showing posts from November, 2019

Examples of visibility exchange of your Event

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Event management companies can propose to your potential sponsors following visibility exchanges: Communication media:    Event organizer can place the logo of your sponsors on all your communication media: flyers, posters, teasers, on your website, on the program of your event (you could even devote a page of this program to it so that they can explain their approach and benefit from greater visibility) Customization of spaces dedicated to the brands on the spot:   Many brands, in particular of drinks or food, have the habit of personalizing points of sale in their colors; they can thus provide you material means while deciding themselves of how to present their logo on your corporate Events . Distribution of goodies: Offering brands to distribute goodies and / or sample products on your event can be a real win-win for everyone. This type of visibility is of interest to the brand that enters into relationship with potential customers, while bringin...

How to choose well its event providers?

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Many organizational positions of an event require the use of external professionals.  Event management companies will surely find suitable providers for the management of your event, the audiovisual, catering and animation in particular but for many other activities such as printing, decoration or ticketing. When organizing your first event, you may feel a bit lonely in this search. We give you the right approach to choose for your service providers. Writing the brief The first step in event management search for a service provider will be to write a complete brief (otherwise known as a specification) of your project and your needs in order to receive in return the most precise and adapted proposals possible. Describe the  story   of your project / company. How was this project born? What  values  do you carry through it? What are the missions of your company / association? Describe the events that you or your company have alre...

Introduce yourself and your teams to the Sponsor of the Event

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Present your project:    First of all event management has to present its concept, its objectives, its identity. The type of audience, the partnerships already in place, the media and communication plan envisaged, the size of your infrastructures and the recurrence of your events (one-time or recurring). If you have already organized an event, consider including all its media impact. The same type of content that we would find in a press kit (history, ambition, program, partners, practical information ...) for brands. Present your needs:    Now event organizer has to present needs regarding financing, visibility, and supplies. Be careful to justify a particular need in a numerical way or at least by associating specific objectives and clearly understandable by the brand. To justify them, explain what you are willing to offer him. Then make a concrete offer. What advantages will the brand have to be your sponsor?:  What go...

Goals to guide the decision of a company to choose the sponsorship

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Event planner in Lahore should consider following goals while deciding a sponsorship: Notoriety: The brand wants to be seen and retained by the greatest number. Image: The company wants to be associated with an identity, idea or cause in the eyes of its customers and prospects. Acquisition: The company wants to attract new customers and takes advantage of an event to present its services, reach a new audience. Browse the sites of companies you would like to have as sponsors and understand their project, their identity. The idea here is to find all possible points of contact between your event and the brand. What can she bring you and what can you bring her back? What are your assets? What can you offer to the brand? Corporate event management has to estimate the  audience  of your event and its  media coverage . Although quantified, this data will be a real foil for your vis-à-vis the brands that will see great interest to sponso...

How to find a sponsor for Your event?

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Do you have big ambitions for your corporate Events ? Want to attract even more participants? Think about sponsorship! Which sponsor for your event? Before contacting a company, event organizer have to know how to convince it! Beforehand, define what you share with her: a  passion , a commitment. This is what will pique the curiosity of the  brand  and to invest in your project. List your  needs , financing, visibility, endowments, etc. There are different types of sponsorship depending on your needs:  ·          Financial sponsorship: In this case event management calls on a company to participate in the financing of your event in exchange for visibility areas of size proportional to the involvement of the brand in the budget. ·          Material Sponsoring: Organizing an event requires a significant amount of material. Tents, bars, furnit...